Steve Angello’s Size Records is the latest EDM brand throwing its hat into the consumer-tech ring.
Artists like Tiesto, Plastikman, Steve Aoki, Joris Voorn, Fedde le Grand, Toddla T and Dubfire have all used smart phone apps to interact with fans by providing free music, tour dates, live DJ programs and in Richie’s case, an interactive concert experience.
After downloading the free app for Android or iPhone, users point their camera at a special picture called a Marker, triggering special 3D animations, allowing users to swipe through a menu and check out clips and profiles of Size artists.
The animation is pretty cool and it’s an innovative way to interact with fans. But the app has a few places it could improve.
The interface is clunky. Most of the app’s content can be found just as easily via the Internet or Size Records website. Although it’s a cool knick-knack to show your friends, the app offers very little to most users. With that said, there’s a lot of potential here.
Many concertgoers have no problem pulling out their phones to take pics/vids. This app could really enhance a concert experience. Most big clubs have at least a couple flat screens or projectors for visuals. If Size could add another dimension to shows they’d really have a fascinating new way to connect with fans. Imagine seeing images grow, evolve and pop out from your phone as the music changes. This would be a cool way to establish a personal connection between the listener and their favorite tracks.Tweet